The tech news landscape is always in flux. There are thousands of authors out there, they change outlets frequently, and their beats are always changing. Last month's Mashable blogger is this month's Fortune mobile writer. Tech PR pros who don't keep up can quickly get left in the dust by the competition.
ITDatabase makes it possible to instantly zero in on relevant tech authors. Within seconds you can generate a media list of everyone who CURRENTLY writes about the topics, companies, and products you care about and get their UP-TO-DATE contact information. If you're selling a mobile app, you can uncover everyone writing about iOS or Android apps in one click. If you're selling enterprise storage, you can find everyone writing about competing storage verticals, Big Data, or Hadoop. None of the one-size-fits-all horizontal media directories have that kind of power.
If you care about certain publications, ITDatabase gives you the ability to quickly find the best point of contact at each one. Don't let your emails die in the wastebin of a generic firstname.lastname@example.org email address. Go straight to the person who wants to hear what you have to say.
We track thousands of outlets and sources in every tech vertical, covering topics from Apple to Zend. Whether you're in enterprise or consumer tech, hardware or software, clean tech or biotech, we've got you covered.
Every year there are thousands of conferences, ranging from blockbusters like CES to the smallest local meet-ups. Publications and conferences sponsor awards that can be a big PR win for a company. And print publications continue to organize their features around published editorial calendars that change often. How can anyone juggle all the emerging opportunities, deadlines, and changes without missing opportunities? Use ITDatabase to stay on the ball.
ITDatabase gathers current data on thousands of opportunities and puts all the deadlines, descriptions, and updates in one place. Need to find mobile events with open CFPs? Editorial calendar items on software security? Awards for early-stage startups? Find it all in our Opps section. You can also set up personalized alerts for deadlines you care about and get a weekly summary of open opportunities.
Solid relationships are one of the best assets a PR pro has. You can get your emails opened, your phone calls returned, and get results when authors know you and know you won't waste their time.
With ITDatabase, you can track your interactions with authors and sources over time to make sure you're not starting from square one on every pitch. See the last time you contacted an author, write private reminders to yourself, and share intel with the rest of your team.
Who writes about your main competitors but not you, and vice-versa? How is your coverage trending against the rest of your category? Which sub-topics are you most associated with?
ITDatabase allows you to examine your competitors' relationships with specific media outlets and authors and target your efforts accordingly. Get more than your fair share of the media attention.
New industry trends and major announcements trigger an avalanche of coverage. Getting into the story early can pay huge dividends.
When Google Drive was announced, one of our customers in the cloud collaboration space used ITDatabase to focus on all the new authors that were suddenly writing about their market. He came away with a high-profile placement in USA Today and several other key clips that week.
When ultrabooks were the talk of CES 2012, an ITDatabase customer used the app to zero in on the most active authors and get a mountain of coverage for a netbook client.
ITDatabase inserts customers into emerging conversations and fast-moving news cycles better than any other research tool on the market.